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New look.
Same SAMM.

New look

Seven time Swedish champion signs on with SAMM.

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SAMM enters in to a two year agreement with financial partner Avizion.

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Swedish bandy is choosing collaboration instead of competition.

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The world's third largest youth football tournament signs with SAMM.

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Seven time Swedish champion signs on with SAMM.

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Great partnerships are not accidental. They're made.

SAMM enters in to a two year agreement with financial partner Avizion.

Pressrelease

Swedish bandy is choosing collaboration instead of competition.

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New look.
Same SAMM.

New look

The world's third largest youth football tournament signs with SAMM.

Read more

Our capabilities.

01.

Management

At SAMM, our aim is simple: turn potential into greatness. That includes the representation to protect it, the strategy to grow it, and the know-how to make it last.

02.

Marketing

Attention becomes impact — that’s the job. That includes the craft to shape it, the activation to spread it, and the association to make it mean something.

03.

Communication

What good is a story no one hears? We shape the message, land the timing, and set the tone that makes people listen.

04.

Financial

What good is ambition if it’s not financially sustainable? We bring the structure to fund it, the planning to protect it, and the strategy to grow it.

Our partners.

SAMM AB

Olof Skötkonungsgatan 80
SE-412 60 Göteborg
Sweden

VAT: SE559472826201

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Own your game.

Drop it like it's hot!

SAMM och Avizion inleder ett samarbete för att ta fram hållbara finansiella lösningar riktade mot idrottsföreningar och deras kommersiella partners. Målet är att stärka föreningarnas ekonomiska förutsättningar och skapa tryggare, mer långsiktiga affärsrelationer inom svensk idrott.

SAMM enter in to two year agreement with financial partner Avizion.

SAMM and Avizion are entering into a partnership to develop sustainable financial solutions for sports clubs and their commercial partners. The aim is to strengthen clubs’ financial standing and create safer, more long-term business relationships within Swedish sport.

Through the collaboration, sports clubs and their partners gain access to financial solutions tailored to the realities of sport — with a focus on stability, security, and sustainable growth. SAMM contributes its commercial experience from the world of sport, while Avizion brings financial expertise and structured solutions.

Together, SAMM and Avizion want to make it easier for clubs to focus on their core operations, while giving them the right conditions to grow and work with commercial partners in a sustainable way.

It feels very exciting to work with Avizion to create, package, and offer a more sustainable financial proposition for sport than what currently exists on the market. From experience, I know how challenging it can be at times to run a sports club today, and we hope we can help create a calmer and more sustainable everyday reality for Swedish club life.

— Niklas Allbäck, Partner at SAMM

At Avizion Finans, we are passionate about sport and the power that exists within club life. Together with the sports management company SAMM, we want to create new business opportunities and help clubs and their partners with financial solutions jointly, which will generate many great opportunities for a long-term partnership.

Jonas Lundh Senior Key Account Manager Avizion Finans 0709-770181