We are SAMM
SAMM was built upon one purpose. To support entities within sports reaching new levels of greatness.
Partner
By the age of 27 the youngest club director in Swedish elite football for Örgryte IS. Also experience as board elect in the Swedish Elite Football association.
Niklas Allbäck
sayhi@samm.se
[ firstname@samm.se ]
Per Skånberg
Partner
Former board member at Landskrona BoIS and chairman in Örgryte IS. Chairman of industry conglomerate Tången.
Michael Campese
Partner
Former club director in Västerås Football and Bandy for 10+ years and hockey giants Brynäs IF. 25+ years of experience from sports management.
50 years of collective experience from within sports has made us who we are today.
Tough young as a collective, the work of SAMM started a long time ago. Not necessarily together as one unit – but in heart and mind of all of us. Aiming to be better, to challenge what has been, through new innovative ways finding more revenue, reaching more people. And at the end of day, winning games.
SAMM was founded in early 2025 with the ambition to challenge the old ways and become a catalytic force to grow revenue within sports. As of spring 2025, Michael joined forces together with Niklas and Per, laying the groundwork for what would be.
Focusing on promoting FG as our main partner withing sports SAMM establishes over 10 partnerships the first few months increasing revenue and making their financial situation more sustainable.