Built for sports.
Powered by business.
Built for sports. Powered by business.
Great partnerships between sport and business are never accidental. SAMM makes them happen.
Our passion for sport drives us. Our business expertise defines us. Across Management, Marketing, and Financial services, we bridge the gap between passion and commercial reality — creating partnerships and platforms built for long-term success.
Your best friend.
Sustainable sports management
Your happy follower.
Engagement driven sports marketing.
Your helping hand.
Financial services made for sports.
Some of our work.
All of our work differ. And that’s the beauty.
No people. No game. Umbro is pushing boundaries in Scandinavia.
100+ years of service.
700+ teams in Scandinavia.
No. 1 – The world’s first sports manufacturer.
Sustainability and player development. Ettan is pioneering its own unique segment.
100+ years of service.
700+ teams in Scandinavia.
Annually in average X players move to higher divisions.
Eskilscupen is aiming for new heights in the future.
Maintaining a legacy and adapting for the future. Elitserien is really one of a kind.
Finance made easy.
Just like it is suppose to be!