Stories that are meant to be told over and over again.
The best stories in sport and business aren’t accidental. They’re made — one moment, one partnership, one story at a time. That’s SAMM.
Our capabilities
Rooted in the game.
Driven by what's next.
The sports industry is built on legacy — but shaped by those bold enough to see what’s coming. At SAMM, we sit at that intersection.
We carry a deep respect for the history of sport, and an unrelenting focus on where it’s going. That combination is what we bring to every partnership, every deal, and every decision we make.
Some of our work.
There is no universal way of doing what we do. So we do it for you.
No people. No game. Umbro is pushing boundaries in Scandinavia.
100+ years of service.
700+ teams in Scandinavia.
No. 1 – The world’s first sports manufacturer.
Sustainability and player development. Ettan is pioneering its own unique segment.
100+ years of service.
700+ teams in Scandinavia.
Annually in average X players move to higher divisions.
Eskilscupen is aiming for new heights in the future.
Maintaining a legacy and adapting for the future. Elitserien is really one of a kind.
We 🖤 co-labs
Avizion x SAMM
Redefining financial services within sports. That’s our vision – and our goal. New co/lab between SAMM and Avizion.
Liveday x Elitserien
Liveday and Beyond Tickets join Elitserien with an official agreement spearheading the leagues ticketing and CRM system.
Södertälje SK x SAMM
SAMM has entered into a collab with historical hockey club Södertälje SK, aspiring to create long term growth.
Eskils x SAMM
SAMM has entered into a collab with historic hockey club Södertälje SK aspiring to create long term growth.
We carry a deep respect for the history of sport, and an unrelenting focus on where it’s going. That combination is what we bring to every partnership, every deal, and every decision we make
Svensk bandy x SAMM
SAMM has entered into a collab with historic hockey club Södertälje SK aspiring to create long term growth.
We carry a deep respect for the history of sport, and an unrelenting focus on where it’s going. That combination is what we bring to every partnership, every deal, and every decision we make
